The Impact of Digital Marketing in Cambodia

Which are the most effective digital marketing channels in Cambodia?

In recent years, Cambodia has seen a boom in digital marketing. Businesses of all sizes are starting to see the value in investing in an online presence, and as a result, the industry is growing at a rapid pace. But what exactly is the impact of this growth? How is digital marketing changing the way […]

A Content Strategy for Marketing and Sales (ToFU, MoFU, and BoFU)

A Content Strategy for Marketing and Sales (ToFU, MoFU, and BoFU)

A Content Strategy for Marketing and Sales Each time a potential customer learns about your business, and every time they make a purchase, the likelihood of making sales and turning a profit gradually diminishes. Some customers lose interest, some opt-out, and some choose another product. The marketing funnel shows the customer’s journey from discovering your […]

Which are the most effective digital marketing channels in Cambodia?

Which are the most effective digital marketing channels in Cambodia?

In Cambodia, the advertising sector is evolving with digital marketing every day, and competition is fierce as new players enter the market. Even small businesses can market their products, create leads, and reach larger audiences with Digital Marketing.  All forms of online marketing are part of digital marketing. In addition to social media marketing, video […]

The Difference Between Influencers/Brand Ambassadors and How to be?

The Difference Between Influencers/Brand Ambassadors and How to be?

Influencers/Brand ambassadors are an important part of a marketing campaign. There are many successful brands that have used brand ambassadors and influencers to advocate for their brands and positively influence those around them. However, marketing power comes with responsibilities. In other words, they will incorporate your goods or services into their everyday lives and promote […]