Google My Business now known as Google Business Profile

Did you know that Google is actually renaming their Google My Business to Google Business Profile?

Google My Business was created in 2014 to help small businesses create and manage their Google listings, which appear when customers find businesses on Google Search and Google Maps. Search for your business by name and you’ll see an option to claim and verify the associated Business Profile. Once your business is verified, you can edit your business information, including the address, store hours, photos and more.

To keep things simple, “Google My Business” is being renamed “Google Business Profile.”

It is now called Google Business Profile, previously it was named Google My Business, before that, Google Places, before that, it was Google+ Local, before that, it was also Google Places. It is true that Google Business Profile has been called many things, and we may have forgotten some of the names it had before.

In the future, you will still use a tool like Google My Business, now called Business Profile Manager, if you manage multiple locations or SEO for your business in a large number. The new Google Business Profile is similar to the old Google My Business, but adds some new features. Google has also announced some new features with this announcement, including:

  • Google Business Profiles can be claimed and verified directly through Google Search and Google Maps
  • Customers and clients can now track phone calls directly in Google Search and on Google Maps, including the history of their calls (officially launching in the United States and Canada)
  • Directly from your Google Business profile, clients and customers will be able to send you messages and communicate with you in real time. (Not yet available in Cambodia) 

How will the name change affect you and your business?

Google highly encourages businesses to manage their single business listing directly on Google Maps or Google Search. This can be accomplished through a mobile application or directly by the web-based interface. It appears that Google wants you to move away from managing your business listing and information in Google My Business. Rather, Google wants you to manage your single business listings and information across both Google Search and Google Maps. It’s that simple.

Google said, Currently we know three key things about Google’s change. First, there will no longer be Google My Business applications. In 2022, Google will retire the Google My Business app in favor of the Google My Business web platform, which will focus mainly on large companies with multiple locations. During this transition, the web platform will be renamed the “Business Profile Manager.”